Our Team

A world-class team helping clients dominate their markets since 1995

A collaborative, forward-thinking, and data-driven approach is the cornerstone of successful internet marketing at Einstein Industries, and the right people are needed to produce results that meet the high standards we hold. In 2020, we transitioned our employees into a fully remote team, allowing us to recruit top-tiered talent from across the country while maintaining the in-office work ethic and core values that have always contributed to our success.

We are proud to say that 28% of our employees have been with Einstein for more than a decade. We also recognize the need for additional talent as we expand our team of full-time employees. With our positive company culture, streamlined training processes, and advanced technology, we attract and retain some of the brightest and best stars in their respective fields. This ensures high-quality products that push our clients above their competition.

"Our mission is to make your business more visible, accessible, and profitable through data-informed marketing strategies."

The Executive Team

Robert Silkey

Chief Executive Officer

START YEAR: 1995

Long before the internet became so central to our lives, Robert foresaw an increased demand for elective healthcare and the role that the web would play in this change. He responded in 1993 by developing services that would give dentists and other physicians a more competitive online marketing strategy. As the founder and CEO of Einstein Industries, Robert has continued to adapt to the ever-changing internet marketing landscape and guide the company in developing new products and technologies that connect consumers with the best healthcare and legal professionals.

For fun, Robert enjoys fishing for pike in the boundary waters of Minnesota.

Marketing | Innovation | Product Development

• Suzi Starr Chief Financial Officer

  START YEAR: 2006

  Suzi started at Einstein as an AR Clerk and was fortunate to work with great advisors who helped her develop the skills to become the Controller she is today. Suzi has been committed to gaining a deep understanding of Einstein’s financial processes, operational systems, and internal workflows. Her goal is not only to ensure efficiency within the company but also to foster an environment where both the organization and its employees can thrive.

  In her spare time, Suzi enjoys spending time with her daughter, reading books, anything Star Wars or Marvel.
  
  Numbers | Employee Growth | Company Growth

• Michael Hurley Chief Operating Officer

  START YEAR: 2008

  Michael renewed Einstein’s focus on clients by encouraging collaboration between our client success and sales teams; this helped us create a superior client support system. He has also overseen the successful rollout of multiple products that have a great impact on search engine rankings, and thereby, our client’s return on investment. He is proud to have evolved as a student, teacher, and executive in a fast-paced development environment.

  Michael's ideal day includes paddling out with family and friends at the bay, fresh raw fish from Bluewater in Ocean Beach, capped off by a glass of bourbon and cigar.
  
  Client ROI | Industry Research | User Behavior

• Mike Hawkins Chief Technology Officer

  START YEAR: 2003

  Mike has encouraged collaboration across multiple departments to develop our flagship product, Signature Content. This is just one example of how he advances our products. In the 2000s, Mike played a key role in integrating video into our websites. In the 2010s, he saw the need to create our proprietary Lucid CMS, which enables us to maintain contemporary designs and strong technological foundations for our websites.

  For fun, Mike enjoys cross-country motorcycle rides. He is also an accomplished bass player and musician.​
  
  Visual Design | SEO Strategy | Product Development

• Dennis Gerasimenko VP of Information Technology

  START YEAR: 1999

  For more than two decades, Dennis has been committed to taking his skills to the next level. He has worked in web design, and then took on the role of Webmaster, Programmer, System Administrator, and AWS Cloud Engineer. Dennis’ knowledge and commitment to the field made him a natural choice when he became Information Technology Director, before joining the executive team as VP of Information Technology.

  For fun, Dennis enjoys playing tennis. He also likes cooking for himself, family, and friends.​

  Tech Awareness | Tech Mastery | Adaptability

• Delana Ricasa Director, Paid Media

  START YEAR: 2025

  For more than two decades, Delana has built a career at the intersection of performance marketing and strategic growth. Her expertise then expanded into the eCommerce space, but eventually, she returned to her roots in lead generation, this time with a broader vision and deeper experience. As Director of Paid Media at Einstein Industries, she leads a results-oriented team focused on helping clients grow their practices through highly customized and scalable paid media campaigns.

  For fun, Delana enjoys a good board game night with family and friends. She also loves experimenting in the kitchen and trying out new recipes.​

  Strategic | Results-Driven | Efficient

• Christopher Obermiller Creative Director

  START YEAR: 2010

  With over 15 years of design experience, hundreds of successful web projects and a business degree from UC Berkeley, Chris brings a unique blend of creative expertise, design leadership, and strategic acumen to Einstein Industries. Chris works collaboratively with developers, designers, client success managers, and sales teams to develop premium site experiences, conversion-focused page designs, and compelling content.

  For fun, Chris enjoys spending time with family and running a Dungeons and Dragons game for his friends. He’s also dedicated to becoming more fluent in Spanish.​

  Design Leadership | User Experience | Strategic Planning