Even if your other marketing practices are solid, you still need a strong digital strategy.
Your law firm does good work, you get referrals, people find you via billboards or newspaper ads, and you have a website. In terms of your marketing, you're done, right?
Not quite.
The way people find attorneys has changed, and if you're hard to find online, you may not be connecting with the people who need you. At Einstein Industries, we're helping law firms build a stronger digital strategy that makes them easier to find, elevates their practice on search engine results pages, and attracts the right clients. You may already have the basis of your marketing strategy, but we can help you take it further.
Basic Strategy #1
Referrals
You've done good work for your clients, and they're happy to share their stories. This can help get new clients in the door, but referrals are unpredictable and insufficient on their own as more people turn to search engines before they ever call anyone.
According to Martindale-Avvo, 61% of consumers who receive a personal attorney recommendation still research that attorney before reaching out. More than half go straight to the firm's website. Only 4% skip the online check entirely.
So the referral gets you interest, but if your website doesn't back it up, the client might not reach out.
Basic Strategy #2
Print Ads
Billboards and newspaper ads can be part of your overall strategy and help get your name out there, but if you really want to be found, it takes a website that illustrates what you're about. But it goes even further than that. If your website is outdated, hard to navigate, or doesn't answer the questions a potential client is asking, they might go elsewhere.
A firm that isn't showing up near the top of a search engine results page with a site that earns trust when someone lands on it won't be found by people actively looking for help. Your site needs to A) exist, and B) give someone a reason to call.
Basic Strategy #3
A Basic Website
Most people use Google to search, and ChatGPT has taken the #2 spot. If you already have a website, you're ahead of the curve, but optimizing your site for traditional search and AI-driven discovery takes your site to the next level.
When someone searches "DUI attorney in [city]" or "who handles wrongful termination near me," Google and ChatGPT aren't returning the most impressive firms. They're returning the ones whose sites are structured to answer that question. Well-written pages, fast load times, mobile-friendly layouts, and location-specific content help Google and ChatGPT connect potential clients to your website and your law firm. None of that happens by accident, and our team can help you build it.
Where Einstein Comes In
Developing Your Digital Marketing Strategy
At Einstein Industries, we've been building online marketing programs for law firms since 1995, and the firms that grow consistently share one thing: every piece of their digital presence is working together. Here's how we build that:
Take a Look
Our Real Clients' Websites
We work with law firms across the country to build a digital presence that brings in qualified clients consistently. Some firms come to us with a website that hasn't been touched in years. Others have decent sites but no visibility in search. We start where the biggest gap is, build from there, and over time, the pieces start working together. Here are a few of the firms we've worked with and how we recently improved their digital presence:
Cochran Douglas
Cochran Douglas just underwent a homepage optimization. This project added more target locations to their homepage, migrated them to a new brand name domain, and features a new design that incorporates real client photography. We also built out accompanying hyperlocal pages to improve their reach across the state.
Moody Law
Complementing a paid media strategy, Moody Law has steadily received premium SEO content pages across their core practice areas, including attorney profile pages, car accident, birth injuries, and niche injury pages targeting key cities throughout the region. We also made universal updates seamless as they moved one of their office locations.
St. Louis Huffman Law
Our Paid Media team just helped St. Louis Huffman Law see a 67% increase in Q1 conversions year-over-year while driving cost-per-acquisition down by 42%. All this while competing against rivals spending roughly 80% more on ads. Next up is a homepage optimization to turn their most visited page into a high-converting, SEO-powerhouse experience.
Let's Talk
Ready to Bring in New Clients?
A stronger digital presence is something you can build, and the firms that invest in it early tend to stay ahead of the ones that wait. At Einstein Industries, we start with a free consultation to understand where your firm stands and where the biggest opportunities are.
We'll evaluate what's working and how we can fill the gaps in your strategy. If you're ready to build something consistent, we can help you.
