Break Through Sales Milestones with Google Ads Revenue
Many professionals encounter a revenue plateau in the $1-2 million range or below. Breaking through the $1-2 million barrier can be a challenge, especially if you don’t have a team of dedicated online marketing experts on hand.
Einstein Industries has been helping practices surpass their revenue milestones for nearly 30 years. In that time, we’ve found a common factor that separates professionals who've passed the plateau versus those who are still stuck in it: whether or not they utilize Google Ads in addition to their content strategy.
Investing in a well-structured Google Ads campaign is more than just a marketing expense; it’s an investment in the growth and future of your practice.
Google’s advertising platform offers a vast ocean of opportunities. With the right strategy, you can tap into Google Ads to not only meet your current revenue goals but to surpass them with advertising revenue.
We’ll discuss why using Google Ads in addition to other online marketing is crucial to surpass the plateau; but first, let’s talk about the reasons why you shouldn’t neglect Google Ads if you want to surpass your sales goals.
Why should your business use Google Ads?
Google has become a digital titan because businesses across the globe have invested in its advertising platform, and for good reason: they make a lot of revenue from Google’s platform.
How Google Ads Fit into Search Engine Results
Google’s search engine results pages (SERPs) can be broken down into three major types of search results:
- Paid Advertising — sponsored results at the top of the page
- Local Pack — local results accompanied by Google Maps
- Localized Organic — high-ranking organic results for the local area
Most of our clients already know that organic and local content are foundational to your online marketing platform. But if you combine that high-quality content with advertising, your business could show up multiple times in a single search: one for each part of the SERP.
By being featured multiple times on the SERP, you are:
- Building trust in your brand
- Appealing to a range of search users who’re at different steps of the buyer’s journey
- Pushing more competitors out of the featured results
All three types are essential to growing your revenue, but we’ve seen a lot of successful businesses plateau because they neglect to use Google Ads campaigns in particular.
Like Having a Billboard on the Busiest Highway in Town
Using Google’s paid search results is like setting up a billboard on the busiest highway in town, but even better. A normal highway might be busy, but it would include plenty of drivers who aren’t interested in your services. SERPs, on the other hand, are like digital highways that are reserved for drivers who are specifically looking for the services you provide.
Google allows you to target that group with curated advertising, ensuring your practice is front and center when it matters most. Organic content grants general brand visibility, but Google Ads focuses on smart, targeted visibility.
More Benefits of Google Ads (When Used Right)
- Each ad targets search users who are highly targeted, more qualified, and ready to pay for your top services.
- Every ad is another chance to place your brand at the top of SERPs and increase sales.
- Google Ads supplement your organic and local SEO strategies with immediate results and brand visibility.
What About Other Search Platforms?
For better or worse, Google has created a digital monopoly on the search engine market and earns billions in ad revenue as as result. As of January 2024, Google’s search engine accounts for 95% of all mobile searches and 82% of desktop searches worldwide according to StatCounter. The second-most used search engine, Bing, only accounts for 11% of all desktop searches.
Until someone breaks Google’s hold over the search engine and advertising market, the best way to surpass the plateau is by using Google’s platform. Combine the raw marketing potential of Google Ads with expertly managed campaigns, and you’ve got a recipe for breaking those revenue milestones.
Using Google Ads in Addition to Online Marketing
Many businesses have tried ad campaigns in the past and given up due to lackluster results. Others are intimidated by the expense and believe that Google Ads is a game for bigger businesses with oversized budgets. But this mindset will only limit your earnings and prevent you from surpassing the plateau.
Google Ads can generate a lot of ad revenue for your business, but you won’t be able to tap into its plateau-smashing powers by using a lukewarm campaign. You’ll need to strategically manage your ad campaigns in order to maximize your ad revenue and ROI.
Treat Google Ads Like a Separate Investment Portfolio
Everyone’s ad revenue will naturally vary depending on their market and other factors, but the determining factor between winners and losers in the Google Ads game is not random.
The professionals who see the greatest returns from Google Ads tend to treat their advertising budget like a completely separate investment compared to those that lump it in with their overall marketing budget.
Our happiest, top-earning clients treat Google Ads like a separate investment portfolio because of its multiplying effect — every dollar spent smartly on Google Ads has the potential to bring in a significant return on investment, which can snowball into larger and larger returns.
Aggressive Marketing Yields the Best Results
Treating Google Ads like a separate investment is only one piece of the revenue-generating pie. Your ROI will scale based on how aggressive you are with your ad campaigns.
Let’s first define “aggressive” in this context: for the purposes of this discussion, “aggressive advertising” does include disruptive, overwhelming, or harmful behavior in any form. That kind of marketing only hurts your brand reputation and could get you flagged by Google.
Instead, we’re using the term “aggressive” to describe an advertising strategy where clients invest at least 7-8% of their total annual revenue into online marketing.
We typically see three groups among our clients based on marketing aggressiveness:
- Minimal/low aggression — nets very little or inconsistent returns
- Medium aggression — gains decent returns for the amount spent
- High aggression — earns significant returns and revenue growth
Like a typical investment portfolio, your Google Ads ROI will increase exponentially with the amount that you put into it. But unlike other portfolios, the returns from Google Ads in proportion to your budget would not be graphed as a smooth curve. The returns increase exponentially once you hit certain budget milestones, so you can think of your ad ROI like gears in a car and your speed as your budget. You have to keep your foot on the gas pedal and reach specific milestones with your budget before you'll see a significant shift/increase in your ROI.
We can easily scale your Google Ads campaigns to your budget, but we know that businesses using an aggressive marketing strategy will gain the most revenue.
Are You Stuck in the Revenue Plateau?
With the right campaign and expertise, every dollar spent has the potential to bring in a significant return on investment and help you cruise past the $1-$2 million mark. Our Google Ads experts understand the intricacies of Google's platform and user behavior.
If you’d like to learn more about online marketing and how to maximize your ROI using Google Ads, contact Einstein Industries. Together, we can break through those revenue barriers and set new benchmarks for your practice's success.
About Einstein Industries
Einstein Industries has delivered SEO and digital marketing services to elite medical, dental, and legal practices since 1995. As a Google Premier Partner, we help our clients dominate their markets with high-quality websites, premium content, and tailored ad campaigns.
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