Einstein Industries, Inc.

April 27, 2007

Patient Education Video and Spanish Translation Lead Latest Phase of DocShop Expansion

Posted under: Press Releases — dbriones @ 6:07 pm

Einstein Industries announced that it has added a series of patient education videos to DocShop.com as part of its expansion of the popular online healthcare resource. In addition, it has launched a Spanish-language version of DocShop’s patient education pages, making the site more accessible to an even broader audience.
San Diego, California (PRWEB) April 27, 2007 – Einstein Industries unveiled the latest phase in its ongoing expansion of DocShop.com, announcing that it had added patient education videos and Spanish-language pages to the longstanding, highly respected website. While the company has been steadily updating and adding content to the site’s patient education section, these latest changes reflect an attempt to increase DocShop’s appeal among a wider variety of Internet users. The addition of educational videos on such subjects as LASIK and cosmetic surgery is particularly timely considering the growing popularity of video on the Internet.

“Users no longer want just to read content on a website,” states Pamela Lund, narrator of the videos and director of marketing for Einstein Industries. “They want to interact with websites and view rich content. Adding educational video to DocShop.com is our way of offering the education our visitors are looking for in a format they want.”

The patient education section of DocShop currently features 51 videos touching upon such topics as cosmetic surgery, bariatric weight loss surgery, laser vision correction, cosmetic dentistry, fertility treatments, and cosmetic dermatology. Each video contains an informative, easy-to-understand summary of the procedures and treatments described on a given page within DocShop. If, after watching the video content, readers desire further information, they can simply read the more detailed descriptions provided on that page.

Throughout 2007, Einstein Industries has been regularly updating the patient education section of DocShop with the latest information about plastic surgery, vision care, cosmetic and restorative dentistry, and other important healthcare topics. The company has vowed to expand their video offerings along similar lines. “Video is a marriage between the Internet and television worlds,” claims Lund. “It really is the future of the Internet.”

The translation of DocShop’s patient education pages into Spanish represents a concerted effort to provide information to a rapidly expanding, but oft-neglected, base of consumers who are interested in elective healthcare. As the number of Spanish speakers seeking cosmetic and restorative treatments continued to grow, the need for a comprehensive online healthcare resource in Spanish became increasingly evident. In response to this, Einstein Industries has added Spanish translations of DocShop’s fertility, bariatric surgery, dentistry, and vision care patient education pages. Translations of the site’s cosmetic surgery and dermatology sections are currently underway and will be added to the Spanish patient education section as soon as they are completed.

For more than ten years, DocShop has been providing consumers with reliable patient education and direct links to reputable healthcare professionals. Since the release of a newly designed and expanded version of DocShop in late 2006, Einstein Industries has been making continual improvements to the site, with further revisions planned in the months to come. For further information about DocShop, please visit www.docshop.com or contact Pamela Lund.

About Einstein Industries:

Einstein Industries, Inc., operates out of San Diego, California. In addition to providing consumers with medical information through DocShop.com, Einstein Industries builds and hosts customized websites and offers a variety of products and services for medical practices that wish to establish a greater online presence.

Contact:

Pamela Lund, director of marketing

Einstein Industries, Inc.

http://www.einsteinindustries.com

March 9, 2007

DocShop Expansion Continues with Release of New Cosmetic Dermatology Section

Posted under: Press Releases — dbriones @ 6:07 pm

Einstein Industries announced the release of a comprehensive, thoroughly up-to-date resource for information on cosmetic dermatology. The newly revised cosmetic dermatology section of DocShop.com represents the latest phase in the ongoing expansion of the respected healthcare information website.

San Diego, California (PRWEB) March 9, 2007 – Einstein Industries has released an updated version of the cosmetic dermatology section of its DocShop.com website. The popular patient education resource has been revised to include the latest information on such dermatological treatments as BOTOX® Cosmetic and other injectable fillers, laser hair removal, and pharmaceutical grade skin care products. In all, nearly 140 pages have been added, including an entirely new section on common skin flaws.

For more than a decade, DocShop.com has served as a reliable, trusted resource for people seeking to improve their lives through cosmetic and other types of elective surgery. The expansion of the website’s cosmetic dermatology patient education section, however, comes in response to the increasing demand for non-surgical alternatives to more invasive methods of facial and body rejuvenation. As the field of cosmetic dermatology has grown, so has the need for current, accurate information on such recent innovations as Juvéderm®, Sculptra®, Thermage®, and Lipodissolve™. In addition to providing information on these and many other skin care services and products, DocShop allows prospective patients to search for experienced, reputable dermatologists and cosmetic surgeons in their local area.

The rising popularity of cosmetic dermatology can largely be attributed to the growing number of people who want to achieve some of the effects of cosmetic surgery without undergoing an invasive procedure. Reflecting this trend, nearly half of the pages added to DocShop’s cosmetic dermatology section are devoted to the latest, most advanced treatments for the face and body. From microdermabrasion to mesotherapy, DocShop covers an exhaustive range of such treatments, providing detailed information on the risks, benefits, and costs associated with each.

In December 2006, Einstein Industries unveiled a redesigned, revised version of DocShop.com along with a long-term strategy to make the website the most comprehensive resource for information on elective healthcare available. The expansion of the cosmetic dermatology section closely follows similar revisions to the site’s vision care and cosmetic surgery sections. Further updates are planned throughout 2007.

For further information about DocShop, please visit www.docshop.com or contact Pamela Lund, director of marketing of Einstein Industries, Inc.

About Einstein Industries:

Einstein Industries, Inc., operates out of San Diego, California. In addition to providing consumers with medical information through DocShop.com, Einstein Industries builds and hosts customized websites and offers a variety of products and services for medical practices that wish to establish a greater online presence.

Contact:

Pamela Lund, director of marketing

Einstein Industries, Inc.

http://www.einsteinindustries.com

January 29, 2007

Einstein Industries Releases Expanded Cosmetic Surgery Section of DocShop.com

Posted under: Press Releases — dbriones @ 6:05 pm

Einstein Industries has released the latest phase of its ongoing expansion of the popular DocShop.com website. The newly revised cosmetic surgery section of the site features detailed, up-to-date information about a variety of cosmetic procedures, including breast augmentation, facelift, and tummy tuck surgery.
San Diego, California (PRWEB) January 29, 2007 – Einstein Industries announced that it has expanded the patient education section of its DocShop.com website, adding nearly 180 pages of detailed, consumer-oriented information to the site’s existing cosmetic surgery section. This update to DocShop.com represents the latest in a series of revisions to the long-standing healthcare information resource.

Since its inception in the mid-1990s, DocShop.com has connected hundreds of thousands of people around the world with experienced, reputable cosmetic surgeons in their local regions. The expansion of the website’s cosmetic surgery patient education section is intended to meet the continuing demand for reliable information on breast augmentation, facelift, tummy tuck surgery, liposuction, rhinoplasty, and other cosmetic procedures. The goal of this revision is to provide those who are interested in learning about such procedures with one of the most comprehensive and detailed educational resources available.

The revision of the breast surgery patient education sections of DocShop.com is particularly timely, considering the FDA’s November 2006 decision to approve silicone gel-filled breast implants. The website features the most up-to-date information about these and other types of breast implants, along with more than 70 newly written pages about breast lift, breast reconstruction, and breast reduction. Other substantially expanded sections range from such well-known procedures as liposuction and facelift surgery to such highly specialized cosmetic options as otoplasty (ear-reshaping surgery) and chin and lip augmentation.

The launch of the latest phase of Einstein Industries’ DocShop.com expansion follows a similar expansion of the site’s eye care patient education section in late 2006. Further updates to other sections of the website, as well as to the cosmetic section, are planned throughout 2007. For further information about DocShop, please visit www.docshop.com or contact Pamela Lund, director of marketing of Einstein Industries, Inc.

About Einstein Industries:

Einstein Industries, Inc., operates out of San Diego, California. In addition to providing consumers with medical information through DocShop.com, Einstein Industries builds and hosts customized websites and offers a variety of products and services for medical practices that wish to establish a greater online presence.

Contact:

Pamela Lund, director of marketing

Einstein Industries, Inc.

http://www.einsteinindustries.com

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