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Traditional SEO: Search Engine Optimization from a Company Serving the Legal and Health Care Industries

Having a customized website is an important first step in the creation of an online marketing campaign, but its effectiveness depends on how many clients or customers actually see it. One of the most important means of increasing your website’s visibility is to make sure that it appears near the top of the “organic” results of searches for keywords relating to your business. Einstein Industries helps ensure that your site earns a prominent place in these organic results in a number of ways. In addition to filling your site with useful, user-friendly content that helps make it popular on the web, we also tailor that content so that the search engines recognize your site as a good resource for information on the topics that it covers. Traditional SEO (Search Engine Optimization) from our company can help your health care or legal business enhance its visibility and attract new clients on an ongoing basis.

The Philosophy behind Traditional SEO

Clients of Einstein Industries can gain major advantages by purchasing Traditional SEO. Search engine optimization helps your company leapfrog competing legal or health care businesses to get near or to the top of search engine results pages, and it confers benefits beyond increased visibility alone. Web users who find your site in the organic search engine results, rather than in the sponsored links, are more likely to trust your business as a legitimate provider of the products and services that they need. Customers, because they know that you did not simply purchase these positions, are therefore more likely to view your website and, eventually, contact your business or seek out your services or products.

Our goal when providing Traditional SEO services is to infuse the site’s content with terms that will help the search engines recognize its relevance to certain topics without seeming exploitive. We start with a foundation of high-quality copy and then add in carefully selected keywords both in the main text and in the peripheral elements of each page. This approach works very well, especially when combined with other online marketing services. Search engine optimization can work in conjunction with professional video, a directory ad , or a pay-per-click campaign to maximize your online exposure and reach multiple market segments at the same time.

Elements of Traditional SEO

We continually update our search engine optimization methods to ensure that our Traditional SEO can help your company compete in the legal or health care industry. This process has helped us refine our approach to optimizing the elements of our clients’ sites.

Keyword Selection

In order to optimize your content for the search engines, we first have to find out what terms people are searching for. Through careful research, we identify words and phrases relevant to your business and, if applicable, geographical areas that are likely to be searched to find products and services such as yours.

Keyword Insertion

With the keywords in hand, we incorporate them into your site. They will appear in the content, of course, but also in the page titles, headings, and background coding, all of which are important SEO elements.

Crosslinks

One way that the search engines identify the subject of a page is to examine the text of links that connect to it. Therefore, we insert links throughout your site to each page, being sure to include relevant keywords in those links.

Coding

People tend to focus on the body text of web pages, but search engines look at other elements as well, many of which are hidden from view. We optimize the coding of our sites to ensure that search engines find it easy to navigate and understand.

Search Engine Submission

In order to put your site to work as quickly as possible, we actively notify the major search engines that it exists as soon as it is complete.

Periodic Reviews

As the search engines become more sophisticated, they often change their formulas for generating search results. We review the search engine optimization of all client sites on a regular basis to keep them on the cutting edge and high in the search rankings.

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