Robert C. Silkey is the founder and CEO of Einstein Industries, Inc. Mr. Silkey is responsible for directing product development and all aspects of marketing for the company. With more than fifteen years of experience in the health care industry, Mr. Silkey is continually broadening his expertise in the field and has recently become an authority in medical e-commerce. Prior to founding Einstein Industries, Mr. Silkey was director for Preferred Medicard in Ohio, regional vice president of A.L. Williams, and president of Med-A-Mark, where he was instrumental in establishing the company as one of the most successful and respected independent distribution companies in the country.
As founder of American Medical Consultants, Mr. Silkey launched the first multi-specialty medical franchise in the United States. In a bold move, Mr. Silkey then redirected his resources to develop the Internet-based patient referral directory that remains the focal point of Einstein Industries’ business model. Following this, he introduced Einstein’s unique Value Added Benefits package and DocShop.com, the Internet’s preeminent health care resource for consumers. Since then, Mr. Silkey has continued to guide Einstein Industries as it has developed into the nation’s premier Internet marketing company for health care providers and attorneys. All the while, under Mr. Silkey’s leadership, Einstein Industries has remained true to its overriding goal: to provide a trustworthy link between consumers and the most reputable health care and legal professionals in their respective industries.
In addition to his position at Einstein Industries, Inc., Mr. Silkey sits on the board of VectorVision, Inc., a company that specializes in advanced vision testing technology. He received his undergraduate training in marketing at Eastern Kentucky University.
Since joining Einstein Industries in 1998, Ted Ricasa has served many roles within the company, ranging from director of marketing to vice president, climbing the ranks until he reached his current position of President/COO. He began his career at Einstein by establishing the company’s marketing department, and he continues to oversee technical and marketing specifications for the company’s products. During his tenure, he has been integral to shaping the company’s marketing strategies, managerial and workflow structure, corporate philosophy, and overall business model.
In addition to overseeing virtually every aspect of Einstein’s daily operations, Mr. Ricasa has been responsible for forging strategic partnerships between Einstein and the Internet’s leading search engine companies, including Google™, Yahoo!®, MSN®, and AOL. He was also responsible for establishing Einstein’s pioneering Search Engine Optimization (SEO) product and continues to lead its ongoing evolution. He remains at the forefront of the company’s aggressive development of new, innovative products and technologies.
Before joining Einstein Industries, Mr. Ricasa served as a key member of the strategic planning committees of two successful political campaigns: Juan Carlos Vargas for the San Diego City Council and Warren Furatani for the Los Angeles School Board. While studying political science at San Diego State University, he developed a keen entrepreneurial spirit, which has guided him through multiple successful business endeavors.
Sergiy Zubatiy joined Einstein Industries in 2001, serving first as a software engineer and later as director of software development. Since his appointment as CTO of Einstein Industries in 2010, Sergiy has been responsible for evaluating and identifying technology platforms appropriate for delivering the company's services. He is also in charge of planning and prioritizing all development initiatives. Sergiy has played a pivotal role in the transformation of Einstein Industries into a software services company. His strong analytical, product development, and project management skills, in combination with his ability to work across functions as well as cultures, contribute greatly to the company's continued success in the marketplace.
Prior to joining Einstein Industries, Sergiy worked as a research scientist at the Kharkiv Polytechnic Institute in Ukraine, where he conducted computational research in material sciences and taught strength of materials courses. His primary areas of study included contact interaction of deformable rigid bodies, elastic and plastic deformations, and finite elements method.
Sergiy received his Ph.D. in Mechanical Engineering from the Kharkiv Polytechnic Institute in Ukraine and his MBA from the Rady School of Management at UC San Diego.
Steve Schadt is director of corporate development at Einstein Industries, Inc. Mr. Schadt has been recognized both locally and nationally for excellence in creative and innovative web design, and he has more than ten years of experience in forming and managing teams to create both web and print work. Prior to joining Einstein, Mr. Schadt was an art director for McCann Erickson Advertising, one of the largest advertising agencies in the world. His client list has included Disney, Lockheed Martin, DirecTV, Zurich Insurance, the San Diego Zoo, Scripps Health, Ximed, and GT Bicycles. He lectures on website development at seminars and conferences throughout the country.
Mr. Schadt earned his bachelor of fine arts from the prestigious College of Creative Studies at the University of California, Santa Barbara, where he graduated with honors. Mr. Schadt has also studied design and theory at the Rhode Island School of Design.
Since being named director of information technology in 2004, Dennis Gerasimenko has had a significant impact on Einstein’s IT operations. In an effort to increase efficiency, Mr. Gerasimenko restructured the IT department, hiring approximately 65 percent of its current staff and reorganizing project time allocation to meet deadlines. Mr. Gerasimenko also co-founded Einstein’s technical support department and currently oversees the company’s system administration and internal development teams. He plays a vital role by regularly advising the company’s executives on the latest trends in information technology.
Mr. Gerasimenko began his career in information technology as a freelance graphic designer and web developer, which led him to employment opportunities at Internet marketing firm Intrasell and web development company Bytes On-Line. He was subsequently hired by Einstein Industries, where his Linux expertise allowed him to develop the first dynamically driven version of DocShop.com, the company’s core Internet property. Mr. Gerasimenko then created the Einstein Information System (EIS), Einstein’s customer relations and asset management application; IMPACT, one of the first email marketing and mailing list management programs to hit the market; and VAB Mail, Einstein’s successful web mail system.
Prior to pursuing a career in information technology, Mr. Gerasimenko earned degrees in architecture from the Kharkov State College of Architecture and the Ukrainian Academy of Art.
Lynn Rodrigues joined Einstein Industries in February 2006 as director of human resources. Ms. Rodrigues has nearly 20 years of experience in human resources, having held several director-level positions in the field prior to joining Einstein.
During her career in human resources, Ms. Rodrigues has worked in a diverse range of industries, including shipbuilding, healthcare, and commercial janitorial, as well as for a highly successful start-up, Internet-based auto loan company. She served as human resources director for PeopleFirst Finance during their growth years and continued through their transition as they were acquired by Capital One Auto Finance. Ms. Rodrigues also worked as a human resources consultant with Benefits Management Systems and previously ran her own independent consulting business.
Ms. Rodrigues received her Bachelors of Science in business administration and management from the University of Redlands and has held an SPHR certification from the Human Resources Certification Institute since 1999.
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