Case Study #2 – LawCash

Product History

LawCash is a relatively new Einstein Industries client. The litigation finance firm’s online marketing strategy, which includes a 20-page Customized Website and Traditional Search Engine Optimization, was launched in November 2006.

Following the initial website release, LawCash worked with Einstein to make frequent content and design updates and ensure that the information presented on the website remained accurate, up-to-date, and user-friendly. In January 2007, an additional page was added, and most recently, in September 2007, a Video Website was purchased.

Because LawCash is committed to staying on the leading edge of search engine marketing, the firm’s online strategy has displayed significant growth in its first year. With the use of Einstein’s effective products and services, the site has established top SEO keyword rankings for a number of competitive terms, visits have more than doubled, and conversion figures are consistently impressive.

Product Timeline

November 2006: Customized Website and Traditional SEO released
January 2007: Additional page added
September 2007: Video Website purchased

Search Engine Marketing Results

SEO Keyword Rankings

Since the Traditional Search Engine Optimization strategy for LawCash was launched in November 2006, the site has established top positions on Google™, Yahoo!®, and MSN® for a number of targeted keywords. Website statistics for the competitive national campaign show that performance is impressive:

Average of 73 SEO positions per month.
15 percent increase in total SEO positions.

Website Visits

Website visit statistics have shown considerable growth since the November 2006 launch of the new 20-page Customized Website and Traditional SEO strategy:

216 percent increase in total visits.
Average of 2,217 visits per month.

Keyword Visits

The number of users finding and visiting the LawCash website through searches based on the targeted keyword list has also shown significant growth since the launch of the Traditional Search Engine Optimization strategy:

274 percent increase in keyword visits.
Average of 854 visits with keywords per month.

Website Contacts

Email statistics show that LawCash receives a consistently high number of contacts from web visitors. Since the initial website release, the practice has received an average of 81 valid emails per month.

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