Once you’ve invested in a high-quality customized website, you’ll want to measure the size of its impact on your company's bottom line. Our Call Reporting package, which offers tools for monitoring the number of calls generated by your site and the performance of your representative when receiving those calls, allows you to gauge the effectiveness of your online marketing efforts and plan accordingly.
Though we live in an era when web-based communication is becoming ever more popular, the telephone, which allows for a more personal form of communication, is likely to remain the tool of choice for many customers who wish to contact service providers directly. Therefore, in order to understand how your website is helping your business, you will need to track the phone calls it generates. Einstein Industries clients who select the Call Stats package gain access to extremely useful information on the number and nature of calls received from people who find your company's website on the Internet.
With the Call Stats package, you receive a toll free phone number that is advertised throughout your website. Calls to this number are redirected seamlessly to your company's phone number. Meanwhile, our system makes a record of each transmission over this line and records its, date, time, duration, and originating phone number. At the end of the month, you will receive a detailed report that presents the information for all website-generated calls to your business, allowing you to evaluate the benefits of your online marketing campaign. You will also have the ability to access this information at any time via your Einstein Extranet account. When combined with the information provided by the Better Stats package, the Call Stats service provides you with all the data you need to fine tune your online marketing strategy so that your company maintains a strong web presence.
Since most managers do not have time to take every call to their businesses, telephone customer service responsibility is often delegated to company representatives. With the Call Archiving tool in the Call Reporting package, you can allow others to communicate with your clients while remaining aware of the nature of incoming calls. All calls to your website’s phone number are automatically recorded by our system, protected by a password, and made available for review from any computer with access to the Internet. You can then listen to the telephone conversations in order to understand which campaign generated each call and how well your representatives are meeting your clients’ needs. Armed with this information, you can optimize your marketing efforts for maximum effectiveness.
The Click-to-Call service provides a powerful means of converting web users into customer calls. Though the web can be very effective in providing information about your business to potential clients, it does not provide the personal contact of traditional customer service environments. With the Click-to-Call feature, though, people browsing your site can initiate the call simply by clicking on a link, entering their phone number, and waiting for your office to call them back. You will receive an instant notification of the request and will have the opportunity to follow up immediately.
It has been demonstrated that because Click-to-Call allows users to contact your business by phone without interrupting their browsing activity, websites equipped with this feature are more effective at generating leads. Other benefits to you include real-time reporting on usage and the opportunity to make your customers feel like you have their needs foremost in mind.
With Call Reporting, you gain the power to monitor, manage, and enhance your online marketing efforts. By turning website visitors into real-life customers, the tools in this package enhance your bottom line and improve your return on your Internet investment. Contact Einstein Industries today to discuss how Call Reporting can help your business.
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