Tracking the Effectiveness of Your Online Marketing Efforts

The Einstein Industries, Inc. Better Stats package is an innovative web-based statistics program that gives our clients the power to monitor the progress and success of their Internet marketing campaigns. Better Stats makes it easy for corporations to analyze up-to-the-minute data about their sites, including website traffic, Search Engine Optimization (SEO) keyword positioning, user behavior, website contacts, and much more. In fact, it has been recognized as the first website statistics program developed by marketing professionals to help other professionals supervise the efficacy of their Internet marketing campaigns. Better Stats is currently available as a service to Einstein Industries clients participating in any of our marketing programs. It can also be loaded onto other servers and sold to Internet service providers or large companies.

Keyword Rankings

No other system comes close to the keyword tracking ability of our Better Stats package. In addition to tracking Pay-Per-Click keyword and Traditional SEO keyword rankings on Google™, Yahoo®, MSN®, and other major search engines, it allows Einstein Industries clients to view the number of target keywords that are turning up on the first three pages of the search engines, plus hundreds of variations of target keywords that are also performing well.

Website Statistics

Having the latest data about a website’s traffic is vital to maintaining and improving its performance. Through the website statistics feature of Better Stats, clients receive a calculation of the number of users visiting their sites each month, as well as information on each user's search behavior. This, in turn, allows them to determine which of their web pages is visited the most, which is visited the least, and the amount of time users spend on each page of the website. When it comes to evaluating the performance and cost-effectiveness of individual pages, as well as the site as a whole, these statistics are invaluable.

Email Statistics

Every website produced by Einstein Industries is equipped with an email contact system that allows our clients to receive direct communication from visitors to their sites. The Better Stats package accurately tracks and records all emails transmitted through a website’s contact form. With statistics on the amount of valid emails they get each month, clients can easily review their email conversion rates. The email statistics feature also assists clients by automatically storing all valid emails within the Better Stats email section, where they can be accessed for future reference.

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